Working with Nine and Endemol Shine Australia, KFC’s integration occurred during Feedback Week, a critical phase in the experiment where the remaining contributors offer advice and question their fellow couples as the countdown to Final Vows begins. One of the strongest couples, Eden and Jayden, enjoyed a KFC picnic by the harbour, complete with champagne. This moment was a perfect alignment for KFC, as Eden and Jayden were celebrating a significant milestone in their relationship, nearing the end of the experiment and reflecting on their progress as a couple.

KFC-branded playouts were featured during the highly anticipated Dinner Parties. These playouts, which directed viewers to the official Married at First Sight website, ran every time a Dinner Party was held, ensuring KFC’s brand messaging was consistent throughout the series. The campaign was further supported by broadcast billboards and digital extensions, including digital billboards, pause ads, and a premium slate, which enhanced brand association and strengthened the partnership.